CRUSH BOT

Hello. I'm CRUSH Bot.

I'm the voice of CRUSHHH — What would you like to explore?

Our products (R4D4R, TRACE, Archetype, etc.)
How we build so fast
Our seed round ($250K)
The studio model itself

Just ask me anything.

WYOMING_LLCEST_MMXXIV

Fast. Precise. Relentless.

DIGITAL ATELIER &
AI STARTUP ENGINE

Building shovels for the AI gold rush.

▶ CRUSH IS WHERE IDEAS BECOME SYSTEMS

Traditional startups bet everything on a single product. We built a shared operating system — one machine that produces many.

By sharing data, users, and battle-tested infrastructure, our apps grow faster together than they ever could apart.

FAST BY DESIGN. SCALABLE BY NATURE.

7APPS SHIPPED

9MO TIMEFRAME

PLAYER 1 READY

CRUSH.OS

We bend intelligence into products.

THE ARSENAL

SELECT YOUR DATA CARTRIDGE

7 MODULES LOADED

THE PRODUCTION PIPELINE

What takes most many months, we compress into weeks.

IDEA

USE CASE ?

TARGET ?

ITERATIONS

CORE BUILDING

DEV_01

FEATURES

DEV_02

AI CORE

DEV_03

AUTH / PAY

DSGN_01

UI / UX

DSGN_02

LOGO

DSGN_03

TONE

CTO CHECK

REFACTOR

SECURITY

CLEAN

TESTS

MVP

THE CRUSH METHOD

A studio is not chaos. A studio is rhythm.

VIEW FULL DOCS →

Dual Leadership, One Decision

Two complementary minds — one shared YES.

IF (Ben == YES && Eric == YES)
EXECUTE;
ELSE
DELETE;

This protects focus and eliminates drift. No half-commits. No unclear ownership.

Division of Cognitive Load

We don't overlap — we interlock.

BEN

Structural Integrity

• product logic
• architecture
• scope
• prompt engineering

ERIC

Aesthetic Truth

• visual identity
• UI/UX
• motion
• emotional resonance

The 8-Day Rule

Velocity Sprints

A CRUSHHH product must reach a coherent core, a usable interface, and at least one "wow" moment within 8 days.

If not: → cut scope → pivot → or kill it

Simple First. Beautiful Next.

We never design complexity. We design clarity.

"If it can't be explained in one sentence, it's not ready to build."

Structure precedes aesthetics. When the foundation is clean, beauty becomes effortless.

One Product at a Time

Focus is multiplicative. Parallel tasks destroy rhythm.

Side quests

Parallel experiments

"Just testing something quick"

We decide together. We commit together. We finish together.

Coherence Over Volume

We don't chase features. We chase elegance.

A CRUSHHH product must feel:

CLEANINTENTIONALSHARPPRECISEFRICTIONLESS

Daily Sync

10 Minutes Max

"What moves the product today?"

No meetings. No drift. Just alignment and momentum.

Quality Filter: WOW or CUT

Good is not enough. Good is unfinished.

GOOD

WOW

If not "wow": → reduce → remove → refine

Infinite Products, One Rhythm

CRUSHHH is not a one-product studio. It's a creative-technical operating system.

distributed risk

repeatable execution

rapid prototyping

compounding learning

portfolio ownership

1 / 9

LEGACY_MODEL

Legacy Startup

✕One product = one failure point

✕Dilution tied to a single hypothesis

CRUSHHH_MODEL

CRUSHHH

✓Distributed risk across multiple products

✓Shared infrastructure = exponential speed

✓Portfolio equity across spin-outs

✓Survivorship bias built into the operating model

SEED ROUND

We are preparing a $250K studio seed round

to scale the pipeline, extend runway,

and spin out the strongest apps into independent companies.

32%

Founders Runway

Sustainable salaries for 18-20 months.

(Lean by design: two founders, high output.)

20%

Engineering & Product Infrastructure

Backend, AI compute, architecture, refactors, security.

15%

Design & Vibe Coding

UI/UX systems, brand language, motion, prototypes.

15%

Product Operations & External Talent

QA, micro-contractors, growth/UGC tests, targeted specialists.

10%

GTM Experiments

Paid tests, funnels, distribution experiments across products.

Spin-Out Capital

Formation + early runway for the first spin-outs (R4D4R, TRACE).

THE STUDIO MODEL COMPOUNDS.

EVERY DOLLAR STRENGTHENS ALL PRODUCTS AT ONCE.

FOUNDERS

CO-FOUNDER_01

Eric Berg

Design, Execution, Architecture

Transforms concepts into interfaces, flows, and operational pipelines.

Background: visual identity, no-code engineering, AI integration.

CO-FOUNDER_02

Ben Lacaze

Strategy, Narrative, Product Architecture

Turns ambiguity into systems, funnels, and product clarity.

Background: writing, behavioral design, creative direction.

TECHNICAL_PARTNER

Julien De Luca

Systems Advisor

Engineer. Builder. React architect.
Supports CRUSH with technical clarity, scalability insight, and architecture validation.

Two minds. One machine.
Infinite products.

POLISHED BUILD

v2.0 CINEMATIC

4K · 60FPS · HDR

Ready to build?

JOIN THE FORGE

We bend intelligence into product.
Fast. Precise. Relentless.

>WORK WITH US [CONTACT]

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CRUSH - Internet Architects