ECOSYSTEM ONLINE
FAST & PRECISE
AI STARTUP STUDIO
From idea to product — on repeat.
7 saas products. 9 months. Bootstrapped.
THE THESIS
Every product we ship is built to become a company.
The economics of software broke. What used to cost half a million now takes two founders and a week. We've proven the model. Now we're raising to scale the machine.
Crush is designed as one system that produces many — shared infrastructure, distributed risk, and compounding returns.
THE PORTFOLIO
THE PROCESS
DAILY SYNC
10 minutes max. No meetings. No drift.
QUALITY FILTER: WOW OR CUT
Good is not enough. Good is unfinished.
INFINITE PRODUCTS, ONE RHYTHM
A creative-technical operating system.
DUAL LEADERSHIP, ONE DECISION
Two minds. One YES required.
DIVISION OF COGNITIVE LOAD
Ben: Structure. Eric: Aesthetics.
THE 8-DAY RULE
Ship a coherent core in 8 days or kill it.
SIMPLE FIRST. BEAUTIFUL NEXT.
We never design complexity. We design clarity.
ONE PRODUCT AT A TIME
Focus is multiplicative. Parallel tasks destroy rhythm.
COHERENCE OVER VOLUME
We don't chase features. We chase elegance.
THE TEAM
ERIC BERG
Co-founder
DESIGN • EXECUTION • PRODUCT
BEN LACAZE
Co-founder
STRATEGY • NARRATIVE • ARCHITECTURE
JULIEN DE LUCA
Technical Advisor
SYSTEMS • PERFORMANCE • INFRASTRUCTURE